The Common Sense Campaign will establish councils in every state, districts in every congressional district, and chapters in every county.  Each chapter shall strive to enlist at least 10% of the registered voters in their respective counties.  All members and affiliates of The Common Sense Campaign shall pledge to support only candidates that take The Common Sense Campaign Pledge.  Each state organization will ask all candidates running for Congress starting in the primaries to sign a pledge to support and advance the core principles and the agenda of The Common Sense Campaign.

The strategy hinges on the ability to deliver or deny 10% or more of the electorate in every election.  Since most elections are decided by less than a 10% margin, it is reasonable to expect candidates will give due deference to The Common Sense Campaign in every district where minimum membership is achieved.  This endeavor will require a robust effort in every state, but with even modest success, The Common Sense Campaign can expect to be a relevant if not decisive factor in the majority of primary races and at least half of the congressional races.